Work · JTN · 2026 · Brand book · delivered
JTN AI Reaper
A credible identity for a new AI product, in days.
Availability
JTN AI Reaper is a delivered brand book that is not hosted on this site, so it has no public link.
The problem
A new AI product needed an identity quickly, including clearspace, misuse and accessibility rules, without a months-long branding engagement.
The system
A brand-guidelines package: a logo system with wordmark, monogram, app icons and light and dark lockups, plus color, typography, application and brand rules.
Outcome
JTN's new AI product gained a credible, consistent identity in days, with the rigor of a full guideline.
Proof
The guideline shipped with logo-asset and package manifests, so the product's front end could use the identity immediately.
Role
Tarva authored the JTN guideline through our BXD method with AI assistance, leading strategy, identity, color, typography, tokens, application surfaces and brand rules.
Supporting stack
BXD · HTML deck · branded PDF · @tarva/ui tokens
