Harley's

A long-established clothier had real craft but no articulated brand system, and the redesign needed a foundation that a design system could actually implement.

A brand book covering strategy and story, the medallion mark and wordmark, ink-and-amber color, typography, tokens, grid and components.

Harley's now has a complete, token-backed identity for its website redesign: a medallion lockup, a disciplined color system, one type family and components that feel like the store.

The book was delivered as a landscape deck, a portrait edition and live design tokens.

Tarva authored the Harley's brand book through our BXD method with AI assistance, leading strategy, identity, color, typography, tokens, application surfaces and brand rules.